Business Transformation Workshops (online-offline)

BTW is a pool of workshops (online-offline) designed by the Institute of Next to help your company focus on its next challenges. The business models are changing quickly and you must now inject a new perspective into yours. You need new tools and models. Every BTW is a specific workshop based on the learning-by-doing method, and it is delivered in just two hours.

It may prove very useful to help you respond to the acceleration of changes.

1. Explorar modelos de suscripción en todo tipo de empresas, una transformación imparable (ESP)

2. Idear nuevos modelos de negocio, a través del álgebra de Doblin (ESP)

3. Mejorar la ecuación del valor, a través de la pirámide de valor de Bain (ESP)

4. Desarrollar al cliente, “customer development” de Steve Blank and Bob Dorf (ESP)

5. Cómo innovar sin ser Google (ESP)

6. Innovar con otras empresas y clientes (ESP)

7. Entender la nueva China y su sistema de innovación (ESP)

8. Explorar el modelo de equipos chino RenDanHeyi: Caso Haier (ESP)

9. Educar humanos en un mundo de máquinas inteligentes (ESP)

10. Entender las redes neuronales (ESP)

11. Introducción al Blockchain (ESP)

12. La impresión 3D es fácil (ESP)

Radical Talk & Workshop

Ideas about the coming world

A talk on how what we used to see as “radical” becomes completely “normal“, very fast. An inspiration to dare you to think more radically about new solutions that can add value to our business.

You can here freely download the syntheses of the recent Radicals.

Keynote speaker

Alfons Cornella is a well-known keynote speaker

Through his conferences and seminars on innovation, he shares his ideas and experiences with about 10,000 people every year. His Radical is Normal talk has become a benchmark in the field of business trends seminars.

He is the founder of Infonomia (, an innovation and professional services company, and of Co-society (, a platform for co-innovation between companies.

He is a consultant for major companies and has managed more than 100 innovation projects, especially in the private sector.
He has published 32 books and over 1,000 brief articles on science, technology and innovation. Among his books are Visionomics: 50 Ideas on the New Dynamic of Organizations (2010), The Solution Begins with CO- (2012), Ideas x Value = Results (2013) and Verne, a Manual on Innovation (2013).
He has a degree in Theoretical Physics, and also holds an MS in Information Resources Man­agement and a postgraduate degree in Business. He speaks English, French, Spanish and Catalan.

What we have learned from COVID-19

The recent months of the pandemic have caused crises and also opportunities. Many businesses and organisations have taken the opportunity to reflect and grow or change, while others are observing how the world is transforming around them.

Analysis of these different positions will allow us to take a step forward in our development as companies and society. So UPF Barcelona School of Management, in collaboration with Institute of Next and Hunivers People Hub, after hearing the views of several dozen managers from major companies, has summarised the most inspiring aspects in 16 graphic one-pages.

This series called What have we learned from the Covid-19 crisis? will include learnings, new objectives to work on, strategies to implement; and also suggestions for publications, talks and reflections that can inspire the business world at such an exceptionally important time as this.

1. Science is the best contingency plan


2. No people, no answers


3. Conscious Optimism to have useful impact


4. Industrial flexibility versus systemic intertia


5. Self-Knowledge to pull forward


6. We need more public-private collaboration


7. The isolation economy stimulates e-commerce


8. Without the new look imposed by covid, our companies are doomed to die


9. The economy is cyclical crises begin and end


10. Active adaption in response to a transformed demand


11. The permanence of change


12. Betting on growth as an alternative to cuts


13. Catalytic questions to acelerate our transformation


14. Without the feminine gaze the future will only be imperfect


15. Ensure the generation of economic value through more income (ENG|ESP|CAT)

16. We are more vulnerable: Humility is more necessary than ever (ENG|ESP|CAT)

Book. Lessons learned from COVID-19 (ENG|ESP|CAT)

Co-society sessions

Experiencing the new

Co-society® is a platform to facilitate the exchange of innovation
practices and experiences among companies in different industries.
The sessions are developed by an ecosystem of professionals that
have specific functions across its value chain.

You can here freely download the syntheses of the recent sessions:

Future education

In 2019, Alfons Cornella published Educar humanos en un mundo de máquinas inteligentes. 100 ideas y reflexiones sobre la nueva educación que necesita la sociedad (‘Educating Humans in a World of Smart Machines. 100 Ideas and Thoughts about the New Education that Society Needs’, Profit Editorial) in different languages.

Cornella often gives talks in different forums, where he shares his views on education and the need for innovators in this field. Education requires professionals who understand that it is necessary to update the way we educate, because our context has changed and it will continue to do so.

Education projects

The Institute of Next has long been interested in education. More specifically, at the Institute we focus on how education should evolve to answer the demand of a new set of skills and mind-sets that society and people need in order to address current and future challenges more effectively.

Our different projects in this field include, among other, dynamising connections between teachers, optimising the discovery of talent and nourishing it, creating content and methodologies for entrepreneurial training, and holding think tanks at universities and other educational centres.

A complete program to foster entrepreneurship in secondary schools in Spain. It’s based on interactive contents, and includes detailed explanations of the activities for the teachers. This project has been implemented in more than 2,000 schools in Spain as well as some American and African countries.
A program to help children and teenagers to discover their unique talents by playing and developing projects for their community. This program consists of an educational kit based on four modules: Talent, Discovery, Project and Laboratory.
This program is aimed to design and build a dynamic community of thousands of secondary school teachers. This will help them turn their ideas into projects (with goals, structure, benefits, resources, etc.) and in turn will establish the basis for a market for educational projects.

Ona, our collaborative project

How The Ona Project was born

Fort he last 20 years we have been working on innovation, and on many ocassions we have seen how inquiring and innovative girls and boys can be.

We wondered “how would kids themselves think about it?” The results are the 20 questions Ona ponders in this book.

What-if Ona

Original idea: Alfons Cornella · Text: Gina Clotet · Illustrations: Sílvia Morilla · Design: Curro Astorza – January 2018

My name’s Ona, Mama says I’m curious as a cat.
What-if-Ona, she calls me.
I love asking questions even if I don’t always have the answers.
I think if you have a why you can always find a how.

We have made a call to the restless people around the world to spread this collaborative book in the maximum number of languages ​​so that more girls and boys stimulate their ability to ask questions.

How many languages ​​do you imagine?